A Letter to Honey Stinger: When Smart Packaging & Thinking on Your Toes Saves the Day

To the Crew at Honey Stinger,

Thank you!  Recently I was on a training ride on a road that I have ridden nearly 50 times.  A rough and rutted stretch of two-lane tarmac that drivers would probably characterize as one of the worst roads in the county.  But for me, a cyclist, it is a uniquely challenging route that has become my warm-up, due to its proximity to my house.  Shortly into the trip I found myself in a precarious position in a groove in the asphalt only slightly wider than my tires and was forced to ride it out.  I was relieved to come out the other side without any obvious signs of wear.


Can you spot the foil?

Quickly I was in the clear and on to smoother roads, the next of which turned upward for a 3-4 mile climb.  Everything was perfect.   Traffic was low and the sun was high.  As my pedals turned over and the rear wheel spun, I started to feel a very subtle (and unnatural) puff of air on my leg.  Soon my saddle started to bounce and I knew that feeling was air slowly seeping from the tire.  I found a wide section of road to turn out and check the damage.  Confirmed – the rut I was in only a few miles before had successfully eaten into my side wall, leaving it worn enough for the tube to blow out with 10 miles to go in my ride. 

Let’s get one thing clear.  I am a cyclist.  Sadly, I am not much of a bicycle mechanic.  I can change a tube no problem and, for the most part, keep my bike quiet and moving forward.  When I saw the size of the hole in the tire, even I knew this was not just a tube switch.  Unfortunately, I had only ever read or heard about using a tire boot and had certainly never attempted it.  On top of that, my knowledge of booting a tire involved a dollar bill – something I did not have.  What I did have was a Honey Stinger Organic Salted Caramel Waffle.  I ripped it open and enjoyed it on the roadside while pondering my next move.  Then it dawned on me, “Energy bar wrappers can also be used to patch a tire!”  So I gave it a shot.  I folded it a couple times and stuffed it between the tire and my replacement tube, screwed on a CO2 cartridge and pulled the trigger.  Perfect!  The wrapper from my waffle held, and I could see the shine of the foil filling the hole that had left me stranded. 

Nervously I headed home, wondering how far I would get.  But slowly I started to gain confidence GF-SaltedCaramel_WithWafflewith every mile.  When it became apparent that I was going to make it, my ride gave me a rather peculiar sense of accomplishment and gratitude.  Thank you Honey Stinger for your support.  Not only was the waffle a delicious treat, but also a timely piece of gear that held for the rest of my ride and into the next morning.  Your “smart packaging” on an already exceptional product saved my ride and added to the list of reasons why I will continue to ride with Honey Stinger.

Never stop pedaling,

Oceanside, CA       

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Honey Stinger Protein Bars Now Use 70 Percent Organic Ingredients


Minneapolis, MN - December 6: The UnitedHealthcare team presentation on December 6, 2016 in Minneapolis, Minnesota. (Photo by Jonathan Devich/Epic Images)

UnitedHealthcare Pro Cycling rider refuels with a Honey Stinger Protein Bar. Photo by Jonathan Devich.

Today we are excited to announce our line of protein bars will now contain more than 70 percent organically sourced ingredients. With 10 grams of whey protein in five delicious flavors made with non-gluten ingredients: Dark Chocolate Coconut Almond, Dark Chocolate Mint Almond, Dark Chocolate Cherry Almond, caffeinated Dark Chocolate Mocha Cherry and Peanut Butta, Honey Stinger 70% Organic Protein Bars are a great-tasting meal replacement bar and portable recovery snack.

“Honey Stinger has successfully balanced protein bars with taste and function for years, ensuring that our consumers receive necessary nutrients, while guaranteeing superior flavor and texture,” said Rich Hagar, Honey Stinger co-owner.  “Building on that success, we are excited to take it one step further and offer consumers our 70% Organic Protein Bars, which is a niche we felt needed to be filled in the protein bar category.”

This shift means that ingredients in the Dark Chocolate Coconut Almond, Dark Chocolate Cherry Almond, and caffeinated Dark Chocolate updated10gbarsMocha Cherry Bars are 70 percent organically sourced, while ingredients in the Dark Chocolate Mint Almond and Peanut Butta Bars are 76 percent and 78 percent organically sourced, respectively. 

Honey Stinger’s 70% Organic Protein Bars (MSRP $2.19 each or $34.35 for a box of 15 bars) will be available for sale May 15, 2017, at select grocers, convenient stores and specialty retail outlets, as well as online through Amazon and www.honeystinger.com.


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HIVE SPOTLIGHT: Get to know Nate Hills

Photo: Joey Schusler

Nate Hills

Home base:
Dillon, Colorado

Main sport:
Full time enduro racing. Dabble in all disciplines for fun.

Do you compete on a team or for other sponsors?
I am a privateer. My partners are SRAM, RockShox, Yeti, Ergon, Smith, Oskar Blues, Maxxis, Stages Power, TLD Bike, Enduro MTB Training, and MRP.

Greatest personal accomplishment:
I have won a bunch of races, titles, yada, yada, yada. I am just happy to be pursuing my passions and making a job out of my love for bikes.

Favorite place you have ever trained or competed:
I fancy spending time in Whistler, Sedona, and South America. The trails in these particular areas are highly engaging and hold my interest.

Memorable training or competition moment:
Here is a good story from my most recent race in Moab. I was participating in a 4 stage enduro race at the Klondike Bluff trail system. In Stage 2 I hit the ground really hard and upon getting up, I realized that a camera man caught the entire incident. Perfect. You should have seen the look on his face when I scampered around to get back on my bike. After finishing the stage, I was fortunate to have some help from the friendly medics. Some gauze and tape, and I was on my way. I finished the next two stages, pedaled to the car, and promptly drove myself to the ER. After a few ex-rays, a bunch of bleeding, and 10 stitches, I was merrily on my way out of the hospital. I returned to the race venue, because I never miss a barbecue, and was just in time for the awards ceremony. Well, apparently I ended up winning the race and had to use my bicycle as a crutch to get up on the top step of the podium. Fortunately, flesh heels, beer still tastes good, and the prize money covered my medical expenses. I call it a wash. Wear your knee pads kiddies!

Favorite Stinger fuel:
Any and every Honey Stinger waffle I have ingested.

Habits, routines, or superstitions:
I never wash the outside of my car.  6 years, true story.

Piece of advice you would like to pass on:
Bikes don’t win races, people win races. Don’t get me wrong, I wouldn’t be where I am today without the help of some of the best bike technology on the planet, but it’s not the car, its the driver. Passion and determination win every time.

Nate Hills head shot

Photo: Joey Schusler

Stay connected with Nate…

Website: http://www.natehills.com
Instagram: @Natehills1
Twitter: @nate_hills
YouTube: https://www.youtube.com/channel/UCywMHpWJsb9GXD0lakYf6WA?app=desktop

And checkout out his #FollowCamFriday that made Singletracks 2016 Most Popular Mountain Biking Video here!

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Honey Stinger Joins USA Nordic as Official Nutrition Sponsor

USA Nordic team members and Steamboat Springs locals Bryan Fletcher, Jasper Good, Ben Berend, and Taylor Fletcher outside of Howelsen Hill. Photo credit: Noah Wetzel

USA Nordic team members and Steamboat Springs locals Bryan Fletcher, Jasper Good, Ben Berend, and Taylor Fletcher outside of Howelsen Hill.  (Photo credit: Noah Wetzel)

Today we are excited to announce that Honey Stinger will partner with USA Nordic as the organization’s official nutrition sponsor. Honey Stinger will proudly supply honey-based nutrition, including its Organic Waffles, Gluten Free Organic Waffles, Organic Energy Chews, Organic and Classic Energy Gels, Energy Bars, Snack Bars and Protein Bars, for the U.S. Ski Jumping and U.S. Nordic Combined Teams.

Honey Stinger has fueled the top Nordic athletes for years in an unofficial capacity, during training and competition in the company’s hometown of Steamboat Springs, before the team relocated to Park City, Utah, in 2002. 

“Honey Stinger has a strong relationship with USA Nordic, which dates back a number of years to when the top-ranked U.S. Nordic athletes lived and trained in Steamboat Springs,” said Bill Gamber, Honey Stinger co-founder and president. “We were proud to support Nordic and Nordic combined athletes back then, and we’re super psyched to now officially partner with the team.”

“Throughout my career, I’ve relied on Honey Stinger’s great products to fuel my training and competition because they provide organic, sustained energy when I need it most, like when I earned an Olympic gold medal in Nordic Combined in Vancouver,” said Billy Demong, USA Nordic executive director. “Our new partnership is powerful because our history with Honey Stinger dates back to the development of their first prototype bars, when we contributed ideas and feedback, and the Honey Stinger brand has seen exponential growth since that time.”

While Honey Stinger is a longtime sponsor of many professional cycling teams, including the UnitedHealthcare Pro Cycling Team, the Axeon Hagens Berman Cycling Team, the Yeti Fox Enduro Team and the Bontrager Off Road Team, USA Nordic is the first winter sports team the brand will sponsor to-date. Through its grassroots Hive Program, Honey Stinger sponsors thousands of individual endurance and action sports athletes nationwide.

With its new partnership, Honey Stinger will have a sampling presence and signage at all domestic USA Nordic competitions. For more information on USA Nordic, please visit: www.usanordic.org. For more information on Honey Stinger and its products, please visit: www.honeystinger.com.

usa-nordicAbout USA Nordic
USA Nordic is the parent organization for Nordic Combined and Ski Jumping in the United States, providing support and guidance to the nations clubs and coaches while overseeing the National elite teams.  

To stay connected please visit www.usanordic.org and subscribe to their newsletter!

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Honey Stinger Hive Program 2017: FAQ

It’s that time of year!  Winter has arrived and we are already gearing up for the 2017 season.  We are excited to open the Hive for another year and to grow our Honey Stinger family.  To find out more about the Hive and if you would be a good fit, keep reading!


Hive athlete and Honey Stinger/Bontrager Team racer Cooper Dendel crushing the BME in Steamboat.

What is the Hive?
The Honey Stinger Hive is our grassroots sponsorship and ambassador program for athletes and teams.  These athletes and teams compete in over 50 different sport disciplines.  We have an elite program for professional athletes as well as an ambassador program for athletes of all levels. Look here for more specific qualifications.  Our Hive receive exclusive product discounts, Hive only swag, and the opportunity to participate in events with us!

Things that our Hive athletes have in common?
Passion: for their sport, for proper nutrition, and for our company
Community Involvement: giving back to the place where they live and train
Social Media Presence: authentically sharing their love for Honey Stinger throughout their daily workout and competition posts


Hive athlete Andre Fuqua battling the elements at the San Felipe Shootout.

What qualities are we looking for in applicants?
We want to know that you are a fan of our products.  Ambassadors unapologetically express to their friends, family, and random strangers that Honey Stinger is their choice fuel.  If you have never tried our products, then how can you know if you want to represent the brand? We want you to be able to share your experiences with others, your go-to flavors, and how Stinger impacts your training and competition.

Where to apply?

Buzz the BeeStay in touch with all things Stinger…
Facebook: https://www.facebook.com/HoneyStinger/
Twitter: @HoneyStinger
Instagram: @HoneyStinger


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How We #OptOutside: Honey Stinger Black Friday Traditions


At Honey Stinger we have a daily #OptOutside culture, so Black Friday is no exception.  This year we joined forces with REI to get the word out.  We decided to compile stories and pictures from our staff to give you a little taste of where we’ll be and what our traditions consist of.  We hope that you will join us in ditching the lines to enjoy the fresh air!

Every year, the day after Thanksgiving, we head to the slopes to ski as a family.  Our Black Friday is more like a Bluebird Friday on the mountain.saras-fam  Fresh air, good chairlift conversations and testing the ski legs is how I will #OptOutside again this year.” -Sara

In our household Black Friday is usually a day where the morning is spent with a little R&R, which then turns into afternoon activities outdoors.  Whether it be family basketball scrimmages or cross country skiing with friends, it’s a day to reflect, be grateful and enjoy the outdoors.”

tandem-rideMy girlfriend and I make the trip to Southern Colorado to spend time with family.  For the past four years, we have made it a tradition to go for a ride around town on her family’s tandem bike. It is always fun to #OptOutside the day after Thanksgiving!” 

My wife, friends and I have a Black Friday tradition of going skiing.  Anyone who complains of being too full from Thanksgiving shenanigans gets harassed by the entire group until they are up and out on the snow.”

rox-sledding-treeThe day after Thanksgiving, we kick off the holiday season by heading into the back country with friends to cut down our family Christmas tree.  We also manage to get in some skiing and sledding in the process!”

Our tradition is to get out for a cross-country ski on Rabbit Ears to burn off our Turkey Dinner and enjoy the fresh air.”

Our Black Friday tradition has been to get up super early and skin up the ski mountain to catch the sunrise.  Last year we were lucky enough to do this from Jackson Hole, WY with our little bun in the oven!  This year, snow permitting, we plan on making it another great skin up the mountain and our son’s first ski down (in the backpack that is).”

erin-optoutsideThe Black Friday tradition in my household is to start prepping for Christmas!  My husband and I load up the dog and the snowshoes and head out for a good old fashioned Christmas tree hunt.  Nothing beats dragging a tree out of a foot of snow to get you in the holiday spirit!  Burning off the turkey calories by trudging through the snow searching for the perfect tree is how I will #OptOutside next Friday.”



Will you go out with us?

The Honey Stinger Crew 



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HIVE SPOTLIGHT: Get to know Leslie Stratton

Leslie Stratton

Home base:
Born and raised in New Hampshire but currently training in Park City, Utah.

Main sport:

What is Skeleton?
Skeleton is headfirst ice sliding. We go down a bobsled track at over 80 mph with our head inches off the ice, feeling up to six times the force of gravity or G’s in any given turn. Each track is about a mile long, and we go down on a sled that looks like an expensive lunch tray.

How did you get in to the sport?
I graduated from St. Lawrence University (Here we go Saints!) in 2014 and was invited back to coach and work in admissions. St. Lawrence is close to Lake Placid, NY, and one day when my dad came to visit we ended up taking a tour of the bobsled track. The wonderful lady who gave us the tour had a connection with the USA Bobsled Coach (5-time Olympian), and long story short I was in Lake Placid for rookie camp the following week. Two months later, I was racing in my first race for USA Bobsled! I ended up quitting both my jobs and committing to the sport. In December of that year, I was in Park City, Utah while there was a skeleton school. I signed up, fell in love with skeleton immediately and knew I was going to switch. I finished the year off with bobsled while sneaking in some days of skeleton along the way.

NumLeslie Stratton Team USA Calgary (002)ber of years you have been participating in your sport:
Going into my 2nd full season.

Do you compete for a team or for sponsors?
Team USA

Athlete you look up to and why?
Missy Franklin! For starters, she is a swimmer and swimming is the coolest (even though my swimming is more like flopping). Most importantly, she has been so successful by being happy and being herself. We are similar ages and I love following her journey.

Word of wisdom:
Don’t let the fear of failure stop you from pursuing your goals. I’ve tried to live my life that way, in the sense of trying everything and taking every opportunity I can. Its gotten me where I am today.

Favorite Stinger fuel:
I have to pick just one? Lame. But if I had to, probably the Peanut Butta Protein Bars. I’m a sucker for the chocolate-peanut butter combo.

Fueling tip – when do you eat your Stinger?
I eat Stinger so much. Usually various Stinger products before workouts and a protein bar after. Waffles are my snack to give me energy throughout the day.

What is your absolute favorite food splurge?
Donuts. Literally all of the donuts.

Random fact about yourself:
I won the New Hampshire State Jump Roping Championships in 2nd grade, and I worked for the publishing company in London, UK, who published Harry Potter.

Stay connected with Leslie…

Instagram: @lesliestrat
Twitter: @lesliestrat

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Honey Stinger Extends Nutrition Partnerships to Four NCAA Colleges

We are excited to announce that Honey Stinger has partnered with four NCAA universities for the 2016-2017 school year. We will continue our partnership with the University of Denver (DU) and will add Colorado State University (CSU), the University of Wyoming (UW) and Southern Methodist University (SMU) to our roster of sponsored universities. As an official sports nutrition partner, Honey Stinger will fuel each university’s student athletes and receive signage, marketing and product sampling opportunities.

“Honey Stinger is excited to add more NCAA partnerships and expand our reach to even more student athletes,” said Len Zanni, Honey Stinger’s chief marketing officer. “Whether it’s fueling students while using their universities’ training facilities or varsity athletes during competition, we are thrilled to help support collegiate athletics with our nutritional products.”

Honey Stinger will activate with a variety of on-campus opportunities. Signage will be on display at various home sporting events and in athletic facilities at the universities. Students will have the opportunity to enjoy product sampling at select home games and events. Honey Stinger will also have a digital presence on the athletics homepages of DU (www.denverpioneers.com), CSU (www.csurams.com), UW (www.gowyo.com) and SMU (www.smumustangs.com). Student athletes will have access to Honey Stinger products in training facilities and various locations on campus.


About DU Athletics
University of Denver, the only Division I program in Denver, Colo., has won 8 of the last 9 NCAA IAAA Directors’ Cups and sponsors 17 sports. More information about Denver Athletics and its coaches, student-athletes and teams is available at www.denverpioneers.com.

About UW Athletics
University of Wyoming, the only Division I athletics program in the state of Wyoming, sponsors 17 sports. More information about Wyoming and its coaches, student-athletes and teams is available at www.GoWyo.com.

About CSU Athletics
Colorado State University, located in Fort Collins, Colo., sponsors 16 sports. More information about CSU and its coaches, student-athletes and teams is available at www.csurams.com.

About SMU Athletics
SMU, the only Division I athletics program in Dallas, TX, sponsors 17 sports. More information about SMU and its coaches, student-athletes and teams is available at www.smumustangs.com.

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Honey Stinger Opens Hive Program to US Based Athletes

Hive athlete Brett Denney racing to a 2nd place Men’s Duo finish in the Steamboat Stinger.                                         Photo credit: Noah Wetzel

We are pleased to announce that the Hive Program is now open to athletes for the 2016-17 season. Since 2005, the Hive Program has supported loyal Honey Stinger athletes, teams, and brand ambassadors.

“We’re thrilled to see the number of athletes and sport disciplines grow each year, as that speaks to the success of our program and our products,” said Jordan Edwards, Honey Stinger Sponsorship and Media Specialist. “Year after year, we look forward to working with passionate individuals who not only excel at their sport but also positively impact their communities.”

Honey Stinger will accept applicants ranging from ambassador to elite level athletes for Hive sponsorship. To be selected into the program, athletes must be leaders in their sport and possess strong nutritional values that align with the brand. Community involvement and a well-developed social media presence are also contributing factors. Applicants must be based in the United States, be 18 years or older, and have no conflicting sponsors.

Last year, thousands of individual athletes and hundreds of teams participated in Honey Stinger’s Hive program. Athletes interested in sponsorship may apply by completing the form on the Honey Stinger website. Honey Stinger is also accepting applications on the sponsorship platform, Hookit.

To learn more about the Hive Program, please visit www.HoneyStinger.com

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Honey Stinger Introduces Gluten Free Waffle Flavor, Wildflower Honey

We are excited to announce the addition of a new flavor, Wildflower Honey, to our Gluten Free Organic Waffle gf-wfhoneylineup. The new Wildflower Honey waffle will hit shelves on November 21, alongside the existing Gluten Free Cinnamon Waffle and Salted Caramel Flavored Waffles.

“We are excited to introduce a new flavor, Wildflower Honey, to our Gluten Free Organic Waffle product line,” said Bill Gamber, Honey Stinger co-founder and president. “For years, honey has been a consumer favorite in our Organic Waffle lineup and sales have been strong. For those looking for more gluten free options, Wildflower Honey is sure to be a welcome addition.”

Honey Stinger introduced the first individually-wrapped Gluten Free waffle in January in response to increasing demand from consumers for a Gluten Free option of their popular Organic Stinger Waffle. Waffles are available for purchase in boxes of 16 (MSRP $23.84) or individually (MSRP $1.49) at specialty running, cycling, outdoor and natural foods retailers nationwide, and on www.honeystinger.com starting in late November.

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