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Hive athlete Brett Denney racing to a 2nd place Men’s Duo finish in the Steamboat Stinger.                                         Photo credit: Noah Wetzel

We are pleased to announce that the Hive Program is now open to athletes for the 2016-17 season. Since 2005, the Hive Program has supported loyal Honey Stinger athletes, teams, and brand ambassadors.

“We’re thrilled to see the number of athletes and sport disciplines grow each year, as that speaks to the success of our program and our products,” said Jordan Edwards, Honey Stinger Sponsorship and Media Specialist. “Year after year, we look forward to working with passionate individuals who not only excel at their sport but also positively impact their communities.”

Honey Stinger will accept applicants ranging from ambassador to elite level athletes for Hive sponsorship. To be selected into the program, athletes must be leaders in their sport and possess strong nutritional values that align with the brand. Community involvement and a well-developed social media presence are also contributing factors. Applicants must be based in the United States, be 18 years or older, and have no conflicting sponsors.

Last year, thousands of individual athletes and hundreds of teams participated in Honey Stinger’s Hive program. Athletes interested in sponsorship may apply by completing the form on the Honey Stinger website. Honey Stinger is also accepting applications on the sponsorship platform, Hookit.

To learn more about the Hive Program, please visit www.HoneyStinger.com

We are excited to announce the addition of a new flavor, Wildflower Honey, to our Gluten Free Organic Waffle lineup. The new Wildflower Honey waffle will hit shelves on November 21, alongside the existing Gluten Free Cinnamon Waffle and Salted Caramel Flavored Waffles.

“We are excited to introduce a new flavor, Wildflower Honey, to our Gluten Free Organic Waffle product line,” said Bill Gamber, Honey Stinger co-founder and president. “For years, honey has been a consumer favorite in our Organic Waffle lineup and sales have been strong. For those looking for more gluten free options, Wildflower Honey is sure to be a welcome addition.”

Honey Stinger introduced the first individually-wrapped Gluten Free waffle in January in response to increasing demand from consumers for a Gluten Free option of their popular Organic Stinger Waffle. Waffles are available for purchase in boxes of 16 (MSRP $23.84) or individually (MSRP $1.49) at specialty running, cycling, outdoor and natural foods retailers nationwide, and on www.honeystinger.com starting in late November.

Today we are proud to announce several new hires and promotions within the company’s sales, marketing and grocery departments.

Christian Johnson, former vice president of sales and marketing at GU, joins Honey Stinger as vice president of sales, effective Sept. 12. Johnson spent more than a decade at GU, where he guided the company to its peak sales, with significant expansion of domestic and international business across multiple channels.  Johnson also brings experience in strategic sales, marketing, product development and product management from his prior roles with Bonk Breaker, Toad & Co., Eastern Mountain Sports and PUR.

“We are thrilled to add Christian to the team to build on our brand’s incredible momentum,” said Bill Gamber, Honey Stinger co-founder and president.  “Not only does he bring a wealth of industry knowledge and experience to the company, but he also brings a passion for the outdoors that we share throughout our team.”

“I’m very impressed with the culture and camaraderie of the team at Honey Stinger, which is not only energetic and charismatic, but also grounded in great business values,” said Johnson. “Honey Stinger is a leader in the sports nutrition space, with an exceptional range of high quality, natural and great-tasting performance food that meets the increasing demands of athletes. Their continued growth in specialty sports and natural grocers demonstrates a tremendous opportunity.”

J.D. Robinson transitions to national grocery category manager from his previous role as Western key account representative for the grocery division. Robinson has been instrumental in growing the grocery business for Honey Stinger during the past three years and will now oversee Honey Stinger’s nationwide distribution in the category. Roxanne Gerstell has been promoted to the newly created position of international sales manager. An avid runner, Gerstell is constantly product testing while training for her next marathon. Lene Dennis will also transition roles within the sales team as the independent run and triathlon specialty sales representative.

Sara Tlamka has been promoted to the newly created role of marketing manager. Tlamka will oversee daily marketing activities, working closely with the marketing staff and other departments to grow sales, build brand awareness and support the sales team. Rounding out the new hires and transitions are Greg Medinilla and Andy Comeau, who recently joined the sales team as California and Colorado field representatives, respectively.